Customer Service Strategy is an important part of a business. It is true to said that a business depends on the strategy you adopt to communicate with your customer. It is a way to satisfy your customer with your behavior, explanation of the features of product and in the result of all these efforts, he easily convince to buy your product without any hesitation. It should not be a strategy that can use only for one time and for one customer but it can be a way to use again and again and give same result in every attempt. It requires a constant management that may not allow both, the seller and the customer, to be bore with it. As Fortune defines magazine it in following words:
Knowing exactly which customers you are going to serve and figuring out what kind of service will loosen their purse strips.
Numerous administrative organizations have showed the relationship between customers and their reliability. Recently, there has been extensive discussion about whether there is a connection between consumer commitment and care. However, it is similarly essential to supervisors who require a superior comprehension of the relationship amongst fulfillment and the term of the agent relationship to differentiate particular activities that can expand the care of agent towards client and productivity. Since there is next to no observational proof, this study creates and judges an energetic model of the bridge of supplier client relationship that highlights on the part of consumer loyalty.
Service as a product:
Let us suppose that the buyer has no technical knowledge about the product, he is going to buy. So, it is the duty of the selling agent to present the all features of the product in an explained way so that the buyer get ready to buy that product. Agent has to explain the product in a light and friendly manner, it effects the sale of the product in positive way.
Customer is the Boss:
Keep that thing in your mind that the customer is the boss, so the seller has to treat him in a way to make him happy and satisfy with his presentation. To annoy the customer means to lose the market value of the specific product which might affect your business.
Strive for reliability:
To meet the expectations of customer you have to be hardworking and well explaining your product. Give your best to satisfy the customer. When the customer feel reliable with you he/she prefer to buy product from you instead of wandering here and there in the market.
Reward people with good behavior:
Those agents who have good behavior with customers should be rewarded. It increases their believe in good behavior and they put their more efforts to be civilized to the customers and get good response from them which increase the market value of your product.
Set the vision:
A good company should set a vision and goal to fulfill in their selling. For that purpose they have to select good and energetic marketing staff which has all the abilities to attract the customer and make them permanent buyers of the company products. These agents would not let the customers be bore in any content and they may be buy more than your expectation.
If you are be polite to the others you will be able to convey your message easily to them and it will be beneficent to you. Same is the case in marketing, the staff should be polite to the buyer by greeting them “hello”, “good afternoon”, “thank you so much”, it makes customer happy and he wish to come again and again.
Treat people professionally, by professional behavior customer feels that he has been cared and prefer that place for shopping instead of other competent.
Use name of the customer. It makes him secure in shopping and he will feel easy to communicate the employee.
To develop a good and effective customer service strategy means to put your all efforts in making your customer to buy your product. It is the game of communication and way of your explanation the features of your product. A happy customer may increase your selling up to 140% and he might be attach with your firm for approximately 6 years in future. But a customer having bad experience with your seller may harm the selling and reputation of your product. For example a brand in America named as “Zapoos” has good customer service believes in the quotation as under:
“Customer service should not be just one department, it should be entire company.”