Call center is working as a boss to all businesses which provides services to the customers and on the same time it provides promotions to the products of companies. When the agents receive call from customers and provide services to them on the behalf of a company they do inbound calls. While on the other hand when customers do calls to the customers for the promotion of any company they do outbound calls.
Inbound call center receive calls made by customers and facilitate them by solving their problems, answering their questions and listening their suggestions. They are commonly called customer services or customer support.
Similarly, outbound call center is the place where agents make calls to provide information to the customers about their brand and let them know about the upcoming changes in the company policies. Usually they make sales through outbound calls.
There are many outbound and inbound call center services but we are going to explain some major services of both types of call centers as under.
Outbound Call Center Advantages:
Getting Hold Of Customers:
To invite new customers to your business is such a challenging task to do. Because it is really not an easy task to attain the trust of a new customer and make him ready to move to your product. Newspaper advertising, TV advertising, direct mail or e-Shots all raise attentiveness of customers. But with so much choice accessible to consumers, once in a while do organizations get more than a part of a percent answering to action.
By following up direct or email marketing with a phone call you can rise curiosity ten times, specifically if the follow-up is accomplished in an appropriate manner. These metrics change the game and rapidly make outbound telemarketing a cost-effective part of the marketing mix.
Sometimes marketing side snatch the whole expenses of a call center towards itself because it is the main department of any business. But outbound calling call centers get escape from such situation. The factor behind it is only that these call centers are cost effective and more reliable to both customers and the company too.
Travel From Browser To Buyer:
It is usually seen that the customers browse a website get basic information but do not have any way to connect with company to have answers of their questions. Then they simply do that they leave the site and go to another for their need.
But the companies which collect information of the visitor of website and make outbound call to them immediately, will win the race of marketing. So, the outbound calling can convert your browser to buyer easily and effectively.
Drawbacks Of Outbound Call Center:
Cultural And Language Fences:
There is a condemnation of outbound calling that the workers situated in a different country have deficiency about the exact cultural knowledge or language fluency skills. The critics feel such lacks in the service as a bad customer experience. They feel absence of personalization and do not trust such type of companies.
There is a problem of hidden costs in the market. Some companies loiter in the contact that you signed with your outbound partner. They play with the pocket and sentiments of customers. Then the charges of lawyer who know international laws are also high. That’s why people feel horrible while contracting an outbound call center.
Inbound Call Center Advantages:
Round The Clock Services:
The inbound call centers provide services to your customers 24/7. They are very friendly when they contact with customers and they try their best to satisfy your customers.
Through inbound calls customers can easily connect with agents at any time of the day and night.
As no call remain unanswered so the result of it is increase in sales. All of this is because of inbound call center, its agents give services to all the incoming calls. By this kind of services the number of your customers increase day by day which directly increase your graph of profit.
Preoccupied With Customers:
An inbound call center work as to be a company’s call representative. They work on your calls and manage them as they are your own employees. Thus, the customers feel “at home” and maintain the company’s image of being “Preoccupied with customers”. This gives you sufficient time to focus on the development of the company.
One of the most significant advantages that the inbound call centers suggest is that they get customer feedback on a regular basis by being in direct contact with customers. This information certainly helps you in all respects of your company. It helps you improve your weak areas and promotes the growth of the company.
Disadvantages Of Inbound Call Center:
Lack Of Strong And Diverse Skills:
Inbound calling have need of a set of strong and diverse skills persons to work with them, including Web Designers, Content Writers, SEO and Social Media Expertise. A small company with tiny teams struggle in this perspective, as they expect that one person is the jack of all trade which is really a dream of fantasy world. Through this kind of behavior they can harm the business which connect with them as a partner.
Difficult To Measure Results:
A continuous time investment to produce content is required for the campaigns that is of enough quality to be useful. The usefulness on an inbound marketing campaign only becomes plain after three months of the establishment of the campaign. So, there will be a difficult situation in measuring results of the campaign.