Have you ever think how companies make sure they don’t phone customers who are not interested? For this purpose, companies choose DNC scrubbing which is the method to give protection by eliminating phone numbers that are on federal do not call registers.
It is necessary to comply with Federal laws and state regulations when you trying to maintain marketing compliance. However, as the regulatory rules changes, it gets harder to stay on top of and adhere to telemarketing laws and regulations.
So, keeping your prospecting list protected helps prevent your sales team from contacting customers on do-not-call lists. If you call these numbers, your company is responsible for paying a hefty fine. Let’s discuss in detail what Do Not Call scrubbing is, why it’s important, and how it may help your company stay compliant.
What is the DNC Scrubbing
DNC scrubbing is the process of excluding phone numbers from your telemarketing list that are registered on the National Do Not Call registry.
Salespeople should do this crucial step in the B2B database to avoid accidentally contacting individuals who have registered on local, national, and company-specific DNC lists. If you don’t do this, your company is responsible for paying a heavy fine.
However, you should have scrubbed your calling list once a month because federal regulations mandate this to avoid fines.
What is DNC Listing and How Does it Work?
A Do Not Call(DNC) list contains a database of phone numbers of customers who have opted out of receiving unwanted telemarketing calls by salespeople or telemarketers. Commonly, a regulating organization such as the Federal Trade Commission in the US is responsible for maintaining and managing a DNC list which is known as the National DNC Registry.
So you must be aware of the national DNC lists that vary by geography to make sure your prospecting is compliant. If not, cold-calling anyone on these phone lists could result in fines and penalties. Let’s discuss how it works:
A DNC registration allows anyone to register their phone number for free, either online or over the phone.
After registering, they need to stop getting telemarketing and sales calls from companies that check their cold calling lists against the DNC.
How to Check DNC List Numbers?
As all we know compliance is the most important factor to become a trustworthy business. So, it is necessary to follow federal rules and regulations to make effective B2B sales.
Register your business with the national DNC registry (the FTC in the US) or regional equivalent. Download the DNC list for the specific region where your business operates. After that, upload this list to a DNC compliance tool and add your customer list.
Track the scrub process to compare your list against the DNC database. The scrubber removes the numbers that are on the DNC.
Why is DNC Scrubbing Important for Your Business?
DNC scrubbing is a strategic technique that enables companies to optimize their marketing endeavors, improve their brand image, and strategically adhere to telemarketing regulations. Here are some reasons why DNC scrubbing is important:
1)To Avoid Fines
DNC scrubbing is important for businesses to protect themselves from legal issues and heavy fines of thousands of dollars for telemarketing regulations.
Therefore, companies can avoid legal consequences that could stop them from operating or result in thousands of dollars in fines and penalties by removing call-to-numbers from DNC lists.
Compliance measures protect the business from fines and legal action, which might result in poor financial performance and organizational instability.
2) Maintain Compliance with Telemarketing Laws
DNC scrubbing remains your business compliant with TCPA, TSR, and state-specific DNC requirements. The TCPA (Telephone Consumer Protection Act) makes rules for telemarketing calls as well as sets regulations for pre-recorded messages.
Moreover, you can make a great impact on your clients that your business is lawful. So, you may gain the trust of your clients as they are confident that their privacy is protected.
Therefore, by adhering to the telemarketing laws, businesses can indicate that their operations are legal. It also minimizes the impact of possible penalties for violations of the rules.
3) Protect your Business Reputation
By removing meaningless outreach, adhering to the DNC helps your company improve its reputation. This assure that no clients will receive the calls unless they specifically request them.
Although it doesn’t immediately benefit you, this gets rid of any complaints that customers might make about you. Customers’ respect and trust are upheld, and companies ensure the consistency and reliability of their brand image. So it boosts customer and brand satisfaction.
4) Better Conversion Rates
Boost conversion rate and telemarketing campaign efficiency by targeting only those who are open to receiving your calls. So, excluding DNC-listed numbers can save you time on uninterested numbers and increase the possibility of a prospect turning into a sale.
Thus, the utilization of marketing and sales strategies in this way increases conversions and ROI.
Step-by-Step Process to Scrub Leads Against DNC
DNC scrubbing is essential for B2B sales and telemarketing calls to stay compliant with the DNC regulations. As well as protect to pay hefty penalties.
A lot of scrubbing tools are used for this purpose. You just upload your phone list and the specific DNC list, the scrubbing software automatically removes DNC numbers from the list and you get a clean prospecting list.
Let’s discuss in detail:
- Gain DNC List
At first, you have to get a DNC list. You can acquire this list from FTC (Federal Trade Commission) where they sell the list. You should get the most updated list to avoid newly registered numbers.
- Compile your Lead List
Make a list of the calls you plan to make and make sure it is current and correct so that people can be reached.
- Use DNC Scrubber Software
When you choose the DNC scrubber software, always remember it must be from a trustworthy service provider. It compares your contacts list with the DNC list automatically and removes all phone numbers that are listed in the National Do Not Call registry.
- Update your Call List
Make sure your call management software and call lists are always updated by comparing them to the most recent DNC list. This should be done frequently, as new members are added to the registry on a regular basis.
- Audit the Scrubbing Process
Regularly go through your scrubbing process to check for compliance with the rules. It follows that you need to keep an eye on your scrubbing activities and interactions with the DNC list.
Benefits of DNC Scrubbing for B2B Sales
Here are some benefits of DNC scrubbing for your business:
- Boost Marketing Effectiveness
DNC scrubbing makes marketing efforts to the potential audience far more successful by calling only interested customers. So, you can only interact with those who are interested in learning more about your services by using email marketing.
However, there is a good chance that they will respond positively and take the appropriate action. As it boosts the effectiveness of customer acquisition and retention, it also improves marketing tactics.
- Enhanced Call Efficiency
The sales team improves call efficiency by removing the unnecessary calls that only waste your time and contacting only those who are legally contactable.
By removing numbers that are prohibited, your team can save time on calls that don’t result in conversions. The process is made more efficient by ensuring that every call has a greater chance of success due to the decrease in ineffective calls.
- Improve Relationships with Customers
Businesses respect the customers who have registered their numbers on the National Do Not Call registry to avoid marketing calls to improve relationships.
This reduces the annoyance and aggravation brought on by calls that the clients do not want; it is crucial to show the client’s preferences. Due to appreciation and respect, this may increase consumer flow and general satisfaction.
- Compliance Documentation
Maintaining thorough documentation of your DNC scrubbing activities provides unmistakable proof that your business complies with the law. Transparency regarding your compliance procedures can increase confidence and trust among stakeholders, like as partners, investors, and consumers.
Thorough comprehensive documentation demonstrates that your company respects customer privacy and conducts business ethically. Moreover, this builds strong trust with customers and they are confident when they select a service provider.
- Better Resource Allocation
Keep your business compliant with federal regulations with the DNC scrubber. It is most useful to make sure that there are no accidental violations from your business to contact those numbers who are not interested in establishing a relationship with you.
As we know CRM (Customer Relationship Management) system manages the leads. So, regularly scrubbing your list and maintaining compliance enable your CRM to operate efficiently with updated data.
Consider Some Important Factors Before Choosing DNC Scrubber Software
When you choose DNC scrubber software, must consider some factors which are:
Integration Capabilities: The DNC scrubber software should be able to integrate with existing CRM. These features increase the efficiency of workflow.
Compliance: Asses the scrubber software with both state and federal DNC listing requirements and industry best practices to avoid legal issues.
Ease-of-use: The DNC scrubbing software must be easy to use. For example, look for simple list upload, user-friendly navigation, and clear instructions to enhance team performance.
Cost-Effective: The cost of the DNC scrubber software should be taken into account to make sure it fits your needs and budget.
Real-time Updates: DNC scrubber software should offer real-time updates. This frequent update ensures that your company won’t have any compliance issues.
What is the penalty for calling the DNC?
The penalty for calling the DNC numbers can be severe. The fines for DNC violations are:
FTC Fine: up to $40,000 per call
FCC Fine: up to $16000 per call
State DNC Fine: $100 up to $25000 per call
Conclusion
DNC scrubbing is a process that adheres to telemarketing regulations. It is essential for any business that makes telemarketing calls. Moreover, it acts as a proactive measure for business reputation and effectiveness as well as assures legal compliance.
However, investing in DNC scrubbing software regularly update call list and avoid hefty fines. As well as a compliant business is successful business and respect customer preferences is important to long-term success.
